$30/4 weeks but $40/4 weeks if one desires the one and only initial 7-day "Free Trial"? Are they assuming and hoping people are stupid and financially illiterate?
BetterMe charges an extra 25% every 4 week period for a One Time 7 day "Trial"? That does not make the Trial free whatsoever! In fact, in essence they're penalizing users every 4 week period for desiring a "trial". They literally charge $10/month for One initial trial alone thereby nullifying any concept of a "Free Trial" and recurrently charging the additional $10 in perpetuity for an indefinite period a user may use the service if they are unaware and do not cancel. This is a Scam! As an example, let's say someone subscribes for a period of 1 year - They would charge $120 for the 7-day initial "free" trial.<br />
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This is beyond fraudulent and deceptive business practices and they should be Ashamed of themselves. I hope a class-action lawsuit is filed against BetterMe.