Though website is new, concept of peer to peer gifting has been around for centuries. This community is quite large as it is open regardless tribe, race, creed or gender. It is voluntary and no one is coarsed into joining the community for the purpose of gifting and equally receiving gifts. Many of such communities exist however 7 Gen has boldly blazed the trail by using power of the Internet to create a well organised global community of individuals blessing each other regularly.